Challenge

To build a good looking Luxury Yacht Charter site while maintaining simplicity and easy navigation throughout the pages showcasing the beauty of the Sirena Yacht. The Yacht Industry was a big challenge for me since I have no clue or even a basic knowledge of what a Yacht Charter is from the start. There are hundreds of Yacht Charter websites out there, and mostly caters to not only 1 Yacht but mostly an entire fleet of them and it’s a big challenge for me since I can’t find a site to model or base my inspiration from.

Solution

To build the site, a good amount of research (a day) was needed for me in order to get a good grasp of the industry and answer questions like, what’s the ideal audience? The age group and demographics? The different types of yacht (cats, single hulls, motorized, etc.) and even researching the kind of colors that these potential customers appeal to. I understand my client is a very busy man, so I have to take the initiative to gather as much resources as needed so that I can come up with a concept and build the site.

Details about the project

This website consists of 5 pages and 3 additional popup pages/sections that describe in detail what the Charter has to offer. Icons are customized and some other design elements were created with Photoshop. I also wrote some additional content in there (to fill some gaps) based on my research about the industry. Other features include, certain CSS styling in some sections and modules, social media integration. Some features like toggle and popups are placed strategically for better readability and also to make a good use of white space.