Floral Delights PH
Developed branding and designed the logo. As the lead front‑end developer, graphic designer and content strategist for Floral Delights PH, I brought their brand’s vibrant essence to life across web and social platforms. I designed and produced visual assets—from hero banners and promotional graphics to seasonal campaign creatives—using Adobe Illustrator and Photoshop. On Shopify, I architected and coded a fully custom storefront in Liquid programming language, integrating:

• Delivery Locations Filter & Finder: A dynamic tool that lets customers search florists by town and province, leveraging metaobject fields and structured logic to display real‑time availability.
• Florist Finder: An intuitive interface connected to our rich metaobject database, enabling flower lovers to discover trusted local florists based on precise location metadata.
• Enhanced Search Experience: Advanced search algorithms and filter settings to ensure users find the perfect arrangement in seconds.

I also co‑developed the marketing roadmap—selecting the right development tools, optimizing content workflows, and writing engaging copy for product pages and social posts. Daily, I collaborated with the team in Shopify in terms of development and graphics, fine‑tuning Liquid templates, customizing sections via Shopify’s Theme Editor, and generating AI‑enhanced imagery to keep our visuals fresh and on‑brand.

Philippines Florist Association (PFA)
For the PFA website, I combined user‑friendly design with robust functionality on WordPress. Key contributions included:

• Custom Directory & Florist Finder: Built a searchable, filterable directory of accredited florists across the Philippines, complete with profile pages, contact info, and social links.
• Content & Social Media Assets: Crafted the site’s written content—highlighting PFA’s mission, member benefits, and event announcements—and designed cohesive social banners and posts to drive engagement.
• Platform Development & Styling: Leveraged WordPress’s block editor and custom PHP templates to create a polished, responsive site. I ensured seamless navigation between directory listings and informational pages, maintaining brand consistency throughout.

My daily toolkit—Adobe Creative Suite, WordPress, VS Code, and AI image generators—enabled me to iterate quickly, deliver high‑quality visuals, and maintain a cohesive brand voice for both Floral Delights PH and the PFA.