Social Media, Videos and Ad Creatives

Graphic Design, Video Editing

I create conversion-focused static and video ad creatives for Facebook and Instagram, including social graphics, carousels, and short-form videos. I focus on audience psychology, clear messaging, and strong visual hooks to help stop the scroll and drive engagement. Everything is designed to be easy to understand quickly, stay on-brand, and support the overall customer journey toward conversion.

Green Screen to Final Cut: A Full Post-Production Workflow for Reel Edits

This reel demonstrates an end-to-end workflow, transforming a green screen talking head into a polished, cinematic short-form video. It includes background removal and compositing in Adobe After Effects, enhanced with AI-generated backgrounds and UI motion graphics, then finalized in Adobe Premiere Pro with color grading, audio refinement, sound design and export optimization – resulting in a clean, engaging, and conversion-focused edit.

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Realistic AI Talking Head and Video Edit with Premiere Pro and AE

Using a 100% AI-generated pipeline to create high-quality video. I used HeyGen for the speaker and Veo for the visuals, then jumped into AE and Premiere to layer in some motion graphics and color grading. It’s all about getting a premium result with a smart, efficient workflow.

I was only provided with a text script and used Elevenlabs for the voice. The brief also requires this video to be using simple white background for the subtitles and a simple talking head (50 year old female) + b rolls with minimal effects. All footage here including humans are made with AI.

Best performing creative and why this works

This is one of my best performing creative I designed for Floral Delights. The design is very simple but the concept focused on urgency, trust, and emotional appeal: three key factors that influence purchase decisions in gifting.

The creative combined a warm, relatable visual of a person holding a bouquet with clear benefit-driven messaging such as “Same-Day Flower Delivery,” “Order Before 3PM,” and “Free Delivery.” These elements helped communicate the value proposition instantly while stopping the scroll.

There’s also the strong social proof through Trustpilot rating, which helped reduce purchase hesitation and build credibility with new customers. The design was intentionally structured for quick scans on mobile feeds, ensuring the core message was understood within the first second.

This creative performed well both as a static ad and as a short video variation, driving strong engagement and conversions.

We also tested different colors based on the FD branding, but this crimson red seems to perform the best both in CTR and Conversion.

Best performing video ads

Developed the concept and design of video ad creatives optimized for engagement and results. Each video ad is built to tell a compelling story that resonates and converts.